The Kano Survey sometimes called a Kano Analysis is a special type of survey and analysis that results in a categorization of the customer’s requirements or product features into the 5 Kano categories (Basic/Must- Be’s, Performance/Spoken, Excitement/Wow’s, Indifferent, or Reverse). Depending on which categories your requirements end up in will dictate not only the impact on customer satisfaction but also help in deciding priorities and your course of action.
