A comprehensive and efficient way of understanding, organizing, documenting, prioritizing and communicating Customer Opportunities. Analysis includes Customer Needs, User Story Statements, Importance’s, Satisfaction Ratings, Kano Classification, two algorithms for priority ratings, auto cost reduction opportunities, auto hidden opportunities, action plan, and much more.
The VOC Opportunity Matrix is an efficient way of understanding, organizing, documenting, prioritizing and communicating Customer Opportunities. Analysis includes Customer Needs, Importance’s, Satisfaction Ratings, Kano Classification, two algorithms for two priority ratings, auto cost reduction opportunities, auto hidden opportunities, action plan, and more. The VOC Opportunity Matrix is used in Step 1 of our Systematic Innovation Process. Microsoft Excel templates available.
