A technique that goes beyond Competitive Benchmarking. It is typically used for idea generation and problem solving by looking for inspiration outside your industry to similar products and services that don’t compete with your offering. It is much easier to think “outside the box” when your head isn’t stuck “inside the box!” Super Lateral Benchmarking (SLB) is about going well beyond Lateral Benchmarking. Investigate and consider the integration of the features and characteristics of the best things humans have done that appear to be completely unrelated to your business.
Lateral Benchmarking goes beyond Competitive Benchmarking. It is typically used in Step 4 of our Systematic Innovation Process to help in idea generation and problem solving by looking for inspiration outside your industry to similar products and services that don’t compete with your offering. It is much easier to think “outside the box” when your head isn’t stuck “inside the box!” Learn specific strategies for Lateral Benchmarking.
