An introduction and overview of VOC and it’s 6 main steps (and methods) to consider when trying to understand Customer Needs. Learn how to include Voice of Customer in the beginning of any product development process. VOC has many definitions depending on who you talk to. Most people define it as the requirements you will get from talking to your customers. With that definition it is very clear you must go well beyond VOC because customers are simply not good at articulating a comprehensive list of needs/requirements that will win their future business. In Step 1 of our Systematic Innovation Process, we go well beyond typical “Voice of the Customer” research to get a more comprehensive list of current and future requirements. About a dozen methods to get a good list of requirements are explained.
The FREE “Intro Video” on this topic is COMING SOON!! … If you DON’T want to wait for the FREE Intro Video and want to learn about this, or any other topic sooner, please CONTACT US (via the Contact Tab) to schedule a call or live virtual meeting (Teams or Zoom) to tell us your specific needs so we can design something to meet (or exceed) the outcomes you want at the level of detail you want. We tailor virtual or face-to-face training and workshops around your timing and topic requirements. Consider watching THIS VIDEO LINK to see how we design custom courses to best fit our client’s needs.
