If necessity is the mother of invention, then ‘Pain-Points’ are the father. Innovation can be simply summed up as solving the right problems of your current and future customers. PainStorming is a very easy and effective tool for identifying and narrowing in on the right problems and problem statements to solve. Through observational research, questioning, modeling and best practice Inventive principles, the team identifies and prioritizes a comprehensive list of customer pains. Once that is done, the team develops countermeasures to the highest priority Pains. Learn 4 Strategies to create a comprehensive list of customer pains/opportunities your competitors may have missed.
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