An introduction and overview of VOC ant it’s 6 main steps (and methods) to consider when trying to understand Customer Needs. Learn how to include Voice of Customer in the beginning of any product development process. VOC (Voice of the Customer) has many definitions depending on who you talk to. Most people define it as the requirements you will get from talking to your customers. With that definition it is very clear you must go well beyond VOC because customers are simply not good at articulating a comprehensive list of needs/requirements that will win their future business. In Step 1 of our Systematic Innovation Process, we go well beyond the “Voice of the Customer” to get a comprehensive list of current and future requirements. About a dozen methods to get a comprehensive list of requirements are explained.
VOC (Voice of the Customer) has many definitions depending on who you talk to. Most people define it as the requirements you will get from talking to your customers. With that definition it is very clear you must go well beyond VOC because customers are simply not good at articulating a comprehensive list of needs/requirements that will win their future business. In Step 1 of our Systematic Innovation Process, we go well beyond the “Voice of the Customer” to get a comprehensive list of current and future requirements. About a dozen methods to get a comprehensive list of requirements are explained.
