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"WOW" Your Customers
WOW customers / Differentiate your offering
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Attribute Dependency
Biomimicry
BrainWriting 6-3-5
Customer Needs Matrix
Ethnography
House of Quality (QFD)
Inventive Principles (40+)
Kano Model
Kano Survey
Lateral Benchmarking
Lead Users / Early Adopters
Memorable Sensory Experience
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