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/ 2. VOC (Voice of Customer)
2. VOC (Voice of Customer)
VOC (Voice of Customer)
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8-Step Innovation Framework
CAGE Model
Customer Needs Matrix
Ethnography
Forces of Change & Innovation
House of Quality (QFD)
Kano Model
Kano Survey
Lateral Benchmarking
Lead Users / Early Adopters
Memorable Sensory Experience
PainStorming
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