Author: Dave Verduyn

Whenever I’m asked to be part of a Cost Reduction Project, I can’t help to talk about the bigger goal.  I also always remember the quote “No business ever saved it’s way to greatness”.  There is only one ultimate goal for any business, to profitably create value for their customers.  Value is an interesting goal that people think they understand but could be understood at a much greater level.  According to SAVE, the definition (and formula) for Value is … The rest of this Article coming very soon!

A product or service will only be successful if it effectively solves one or more important customer problems. Every customer problem can be represented as a need. The Kano Model is an insightful representation of 3 main categories of needs any product or service must address in order to survive in a competitive market. I was introduced to the Kano Model back in 1988 while working early in my career at Ford Motor Company. Twice I had the pleasure of meeting the creator of the model, Dr. Noriaki Kano, once in 1991 at one of his lectures at Ford, and the second in 2006 in a Kano Masters workshop...